Today Magazine Circulation > More Than Double Other Valley Mags
• Ad Rates About The Same •
Covering the Heart of the Farmington Valley — Farmington • Avon • Canton • Simsbury • Granby — Award-Winning
TODAY MAGAZINE — A TRUE FARMINGTON VALLEY MAGAZINE
ADVERTISING MEDIA KIT
AD SPECIAL – 10% DISCOUNT CHAMBERS OF COMMERCE
Members of Valley-based Chambers of Commerce receive
a 10% discount for
their entire campaign
What's in it for our advertising sponsors?
Simple — the win-win of a great opportunity to boost their brand while also investing in the Valley community.
Today Magazine is the only true Farmington Valley magazine, based on local media data, because we reach all five core towns in the Valley — we mail to all of Granby, but the other two Valley mags don’t, and our circulation is more than double theirs.
Here's the upside when you advertise in Today Magazine, the print-and-digital monthly publication that covers the heart of the Farmington Valley:
• Print + Digital — The best of both worlds
• 100% Distribution — Print edition reaches not only the entire upper-income demographic of Farmington,
Avon, Canton, Simsbury and Granby but also every other residence and every business in the Valley
• Circulation: 42,000+ — Two other Valley mags reach less than 20,000 with about 50% distribution
• Dynamic Digital Presence — In our digital edition, ads are linked to advertiser websites ...
and advertisers get another link in our Advertising Sponsors Directory
• Full-Color Glossy, Award-Winning — Managed by a five-time award-winning journalist
Every page of Today Magazine is full-color glossy — a classy, upscale look with ads and photos that really pop — so all of our ads are automatically full-color ... but another Valley mag is newsprint (except for the cover) and charges extra for full-color ads, so be sure to compare apples to apples. The look of newsprint leaves us flat. How about you?
Further, the other two Valley mags mail only to a limited upper-income demographic.
When you think of Today Magazine, think classy full-color glossy, with a long-lasting shelf life, mailed directly to everyone — not just wealthier Valley residents. At Today Magazine, we believe every Farmington Valley resident is valuable, regardless of income.
Conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, but we maintain the best value for our advertisers is reaching every address in the Valley with our award-winning news coverage — yes, Today Magazine reaches every residence and every business in the Farmington Valley ... including the Valley's entire all-inclusive upper-income demographic.
Ad Rates — Our circulation is more than double other Valley mags, but our ad rates are about the same.
Covering the Heart of the Farmington Valley — Farmington • Avon • Canton • Simsbury • Granby
Five Towns, One Aim — Exceptional Community Journalism
The Only True Valley Magazine — We Reach All of Granby ... Other Valley Mags Don't
TODAY MAGAZINE ONLINE — 50% DISCOUNT
Today Magazine Online is our Internet-focused news vehicle that can publish our unique news any day of the week, 24/7 — distinct from our monthly print-and-digital publication.
• Discounted Rates — $50 or less per ad
A Cost-Effective Way to Expand Your Digital Reach
• Details below — see ORDER AN AD section
• NEWS FROM TODAY MAGAZINE ONLINE
Today Magazine editor-in-chief Bruce Deckert has received
five awards from the Society of Professional Journalists — including a first-place honor in 2020 for his cover story on local volunteer fire departments.
PRINT + DIGITAL
8.5 inches x 11 inches
If the financial fallout of the COVID shutdown or other factors interrupt our print edition, we would publish a digital-exclusive magazine — but our goal is to publish a print edition every month
TO REVIEW — When you advertise in Today Magazine, your message is mailed to all homes, all businesses, all condos,
all apartments and all P.O. boxes in all five Valley towns — a robust circulation of 42,000-plus addresses.
Other Valley magazines are mailed only to a smaller subset
of homes primarily in four Valley towns, a limited upper-income demographic. One has a circulation of just shy of 20,000 addresses, another is at only 12,000.
Today Magazine reaches not only the Valley's complete upper-income demographic but also every other business and residence in the Farmington Valley — from the highest-income household to the lowest. We believe all Valley residents are valuable, regardless of income.
Plus, Today Magazine reaches the far-flung online world with our digital edition each month.
Our goal is exceptional community journalism — and for community journalism to truly be community journalism, our award-winning magazine needs to reach everyone in the Valley.
COVER STORY PACKAGE — Let's talk if your business wants to guarantee a cover story • Details below — in ORDER AN AD section
AD DEADLINE — Order an ad by the 1st of the month for the next month's issue. Space might be available after that — just ask us.
If you send a camera-ready ad — due by the 5th of the month.
• AD RATES — see details below
ORDER AD — click on an ad below to place it in your shopping cart
• 10% Discount: Nonprofit or Valley Chamber > code SPECIAL • Both: 15% Discount > SPECIAL501c3
• Payment — After you place your order, we'll email you a secure credit/debit card invoice.
• Ad Production + Design — The first step is to place your ad order and reserve space.
Next, you can send a camera-ready ad or we'll produce your ad ... just ask us about details.
• Digital-Exclusive Monthly Magazine: 25% of these rates — if COVID shutdown or other factors interrupt print magazine