Covering the Heart of the Farmington Valley — Farmington • Avon • Canton • Simsbury • Granby — Award-Winning

Today Magazine Circulation > More Than Double Other Valley Mags

• Ad Rates About The Same •



Members of Valley-based  Chambers of Commerce receive
a 10% discount
for their entire campaign — use promo code SPECIAL
(if more than one discount is available, the best one applies)







Magazine Size

8.5 inches x 11 inches

What's in it for our advertising sponsors?

     Today Magazine is the only true Farmington Valley magazine, based on local media data, because we reach all five core towns in the Valley — we mail to all of Granby, but the other two Valley mags don’t. 

     Here's the upside when you advertise in Today Magazine, the print-and-digital monthly publication that covers the heart of the Farmington Valley:

• Print + Digital — The best of both worlds 

100% Distribution — Print edition reaches not only the entire upper-income demographic of Farmington,

   Avon, Canton, Simsbury and Granby but also every other residence and every business in the Valley

Circulation: 42,000+ — Two other Valley mags reach less than 20,000 with about 50% distribution 

Dynamic Digital Presence — In our digital edition, ads are linked to advertiser websites ...

   and advertisers get another link in our Advertising Sponsors Directory  

Full-Color Glossy, Award-Winning  — Managed by a five-time award-winning journalist

     Every page of Today Magazine is full-color glossy — a classy, upscale look with ads and photos that really pop — so all of our ads are automatically full-color ... but another Valley mag is newsprint (except for the cover) and charges extra for full-color ads, so be sure to compare apples to apples. The look of newsprint leaves us flat. How about you? 

     Further, the other two Valley mags mail only to a limited upper-income demographic. 

     When you think of Today Magazine, think classy full-color glossy, with a long-lasting shelf life,  mailed directly to everyone — not just wealthier Valley residents. At Today Magazine, we believe every Farmington Valley resident is valuable, regardless of income.

     Conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, but we maintain the best value for our advertisers is reaching every address in the Valley with our award-winning news coverage — yes, Today Magazine reaches every residence and every business in the Farmington Valley ... including the Valley's entire all-inclusive upper-income demographic. 

Ad Rates — Our circulation is  more than double  other Valley mags, but our ad rates are about the same. 

Covering the Heart of the Farmington Valley — Farmington • Avon • Canton • Simsbury • Granby

Five Towns, One Aim Exceptional Community Journalism

The Only True Valley Magazine  We Reach Granby ... Other Valley Mags Don't


Today Magazine editor-in-chief Bruce Deckert has received 
five awards from the Society of Professional Journalistsincluding a first-place honor in 2020 for his cover story on local volunteer fire departments. 



Distinct from our monthly print-and-digital publication, Today Magazine Online is our Internet-only news vehicle. Rates start at $50 per ad — a 50% discount — if you’re already advertising in our print-and-digital magazine. 

A Cost-Effective Way to Expand Your Online Reach
• Details below 

TO REVIEW  When you advertise in Today Magazine, your message is mailed to all homes, all businesses, all condos, 
all apartments and all P.O. boxes 
in all five Valley towns — a robust circulation of 42,000-plus addresses

     Other Valley magazines are mailed only to a smaller subset

of homes primarily in four Valley towns, a limited upper-income demographic. One has a circulation of just shy of 20,000 addresses, another is at only 12,000. 

     Today Magazine reaches not only the Valley's complete upper-income demographic but also every other business and residence in the Farmington Valley — from the highest-income household to the lowest. We believe all Valley residents are valuable, regardless of income. 

     Plus, Today Magazine reaches the far-flung online world with our digital edition each month. 

     Our goal is exceptional community journalism — and for community journalism to truly be community journalism, our award-winning magazine needs to reach everyone in the Valley. 

COVER STORY PACKAGE — Let's talk if your business wants to guarantee a cover story • For details, click Load More below

AD DEADLINE — Order an ad by the 1st of the month for the next month's issue. Space might be available after that — just ask us.
If you send a camera-ready ad — due by the 5th of the month.

ORDER AN AD — Click on an ad below to place it in your shopping cart

10% Discount: Nonprofit + Valley-Based Chamber — promo code SPECIAL

Payment — After you complete your order, we'll email you a secure credit/debit card invoice.

Ad Production + Design — The first step is to complete your ad order and reserve space.

Next, you can send a camera-ready ad or we'll produce your ad ... just ask us about details.


© 2018-2020 by BWD Publishing LLC — doing business as (DBA) Today Publishing, West Simsbury, Connecticut