Community News That Matters Nationwide — Avon • Canton • Farmington • Granby • Simsbury — Award-Winning
TODAY MAGAZINE — A TRUE FARMINGTON VALLEY MAGAZINE
GOOD NEWS — an amazing TEAM EFFORT — we've won 40 SPJ awards in 5 years > BACKSTORY
Print + Digital SPECIAL EDITION > WWII Heroes from Greatest Generation • Best of Today Magazine
Reserve Your Ad Space Today > 860-988-1910 • advertise @ TodayPublishing.net
Today Magazine Print Circulation > More Than Double Other Valley Mags
• Cost Per 1000 > Far Better •
ADVERTISING MEDIA KIT
advertise @ TodayPublishing.net
AD SPECIAL – 10% DISCOUNT CHAMBERS OF COMMERCE
Members of Valley-based Chambers of Commerce receive
a 10% discount for
their entire campaign
Today Magazine and Today Publishing have won 40 SPJ awards in 5 award years since debuting in October 2018
SPJ = Society of Professional Journalists
SPJ is an acclaimed U.S. media agency
2023 Award Story
2022 Award Story
2021 Award Story
Editor-in-chief Bruce Deckert has won 25 SPJ awards — 23 with Today, including his first-place award in 2020 for a cover story on volunteer fire departments and the 9/11 connection
PRINT + DIGITAL
8.5 inches x 11 inches
Since the financial fallout of the COVID shutdown and other factors have interrupted our monthly print edition, we are publishing a digital-exclusive monthly magazine
What's in it for our advertising sponsors?
Simple — the win-win of a great opportunity for you to boost your brand while also investing in the Farmington Valley community.
Today Publishing produces the only true Valley magazine, based on local media data, because we cover and reach all five core towns in the Valley — when we publish our glossy print-and-digital publication, we mail to all of Granby, but the other two Valley mags don't.
Today Magazine, our monthly digital publication, reaches the global online world and is emblazoned across our extensive social media platforms — with ads linked to advertiser websites.
We also publish our unique take on community news in Today Online — our news site with budget-friendly ad rates.
• By the way, we've reduced our digital ad rates — Ad Rates
• Can you afford a $50 ad? That's where our rates now start — really!
Every page of Today Magazine is full-color glossy — a classy, upscale look with ads and photos that really pop — so all of our ads are automatically full-color ... but another Valley mag is newsprint (except for the cover) and charges extra for full-color ads, so be sure to compare apples to apples. The look of newsprint leaves us flat. How about you?
Further, the other two Valley mags mail only to a limited upper-income demographic — Today Magazine is mailed to the entire upper-income audience of the Farmington Valley.
When you think of Today Magazine, think classy full-color glossy, with a long-lasting shelf life, mailed directly to everyone — not just wealthier Valley residents — because of course every Valley resident is valuable, regardless of income.
Conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, but we maintain the best value for our advertisers is reaching every address in the Valley with our unique local news coverage — yes, Today Magazine reaches every residence and every business in the Farmington Valley ... including the Valley's entire all-inclusive upper-income demographic.
Here's the upside when you advertise in our print-and-digital publication that covers the heart of the Farmington Valley:
• Print + Digital — The best of both worlds
• 100% Distribution — Print edition reaches not only the entire upper-income demographic of Avon, Canton, Farmington, Granby and Simsbury but also every other residence and business in the Valley
• Circulation: 42,000+ — Two other Valley mags reach less than 20,000
• Dynamic Digital Presence — In our digital edition, ads are linked to advertiser websites ...
and advertisers get another link in our Advertising Sponsors Directory
• Full-Color Glossy, Award-Winning — Managed by an award-winning journalist
Our Print + Digital Special Edition is in the works — and having Today Magazine in print certainly benefits every advertiser who wants to reach the strategic Valley market. Here's why...
Ad Rates — Our print circulation is more than double other Valley mags ... far better Cost Per 1000
Covering the Heart of the Farmington Valley — Avon • Canton • Farmington • Granby • Simsbury
Five Towns, One Aim — Exceptional Community Journalism
The Only True Valley Magazine — We Reach All of Granby ... Unlike Other Valley Mags
TODAY ONLINE • NEWS SITE — 50% DISCOUNT
Our Today Online news site can publish your compelling community news any day of the week — distinct from our monthly Today Magazine
• Discounted Rates — $50 or less per ad
A Cost-Effective Way to Expand Your Digital Reach
• Details below — see ORDER AD section
TO REVIEW — When you advertise in our print-and-digital magazine, your message is mailed to all the homes, businesses, condos, apartments and P.O. boxes in all five Valley towns —
100% distribution, a robust circulation of 42,000+ addresses.
Two other Valley mags are mailed only to a smaller subset of homes primarily in four Valley towns, a limited upper-income demographic. One has a circulation of less than 20,000 addresses, another is at about 12,000.
Today Magazine reaches not only the Valley's complete upper-income demographic but also every other business and residence in the Farmington Valley — from the highest-income household to the lowest. We believe all Valley residents are valuable, whatever their income.
Our goal is exceptional community journalism — and for local journalism to truly be community journalism, our award-winning magazine needs to reach everyone in the Valley ... of course!
COVER STORY PACKAGE — Let's talk if your business wants to guarantee a cover story • Details below — see ORDER AD section
ORDER AD — click on an ad below to place it in your shopping cart
• Ad Rates — see details below
• 10% discount: Nonprofit or Valley Chamber > code SPECIAL10 • Both: 20% discount > SPECIAL20
• Payment — After you place your order, we'll email a secure credit card invoice •
• Ad Production + Design — The first step is to place your ad order and reserve space •
Next, you can send a camera-ready ad or we'll design your ad for a one-time fee — details below •
• QUESTIONS? Contact TODAY — PHONE 860-988-1910 • EMAIL advertise @ TodayPublishing.net •
• Note on Ad Specs — Our ad specs aka ad sizes are based on a print-and-digital template measuring 8.5 inches by 11 inches
• Since Today Magazine is totally digital these days, the actual size of our digital-exclusive publication will vary (of course) depending
on your digital access — whether via a desktop computer, tablet, smartphone or another device •