Today Magazine Circulation: More Than Double Other Valley Mags

• Ad Rates in the Same Ballpark •

Covering the Heart of the Farmington Valley — Avon • Canton • Farmington • Granby • Simsbury — Award-Winning


MONTHLY MAGAZINE > DIGITAL EDITIONS • MayApril • Other Digital Editions




Members of Valley-based  Chambers of Commerce receive
a 10% discount for 
their entire campaign

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Magazine Size

8.5 inches x 11 inches

     If the financial fallout of the COVID shutdown or other factors interrupt our print edition, we would publish a digital-exclusive magazine — but our goal is to publish a print edition every month


Today Magazine editor-in-chief Bruce Deckert has received 
five awards from the Society of Professional Journalistsincluding a first-place honor in 2020 for his cover story on local volunteer fire departments. 


What's in it for our advertising sponsors?

     Simple — the win-win of a great opportunity to boost their brand while also investing in the Valley community.

     Today Magazine is the only true Farmington Valley magazine, based on local media data, because we reach all five core towns in the Valley — we mail to all of Granby, but the other two Valley mags don’t, and our print audience is more than double theirs. 


     We also publish our unique take on the news in Today Magazine Online — our 24/7 news site with budget-friendly ad rates. 


     Here's the upside when you advertise in our monthly print-and-digital publication that covers the heart of the Farmington Valley:

• Print + Digital — The best of both worlds 

100% Distribution — Print edition reaches not only the entire upper-income demographic of Avon, Canton, Farmington, Granby and Simsbury but also every other residence and every business in the Valley

Circulation: 42,000+ — Two other Valley mags reach less than 19,000 with about 50% distribution 

Dynamic Digital Presence — In our digital edition, ads are linked to advertiser websites ...

   and advertisers get another link in our Advertising Sponsors Directory  

Full-Color Glossy, Award-Winning  — Managed by a five-time award-winning journalist


     Every page of Today Magazine is full-color glossy — a classy, upscale look with ads and photos that really pop — so all of our ads are automatically full-color ... but another Valley mag is newsprint (except for the cover) and charges extra for full-color ads, so be sure to compare apples to apples. The look of newsprint leaves us flat. How about you? 

     Further, the other two Valley mags mail only to a limited upper-income demographic — Today Magazine is mailed to the entire upper-income audience of the Farmington Valley. 

     When you think of Today Magazine, think classy full-color glossy, with a long-lasting shelf life,  mailed directly to everyone — not just wealthier Valley residents. At Today Magazine, we believe every Valley resident is valuable, regardless of income.

     Conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, but we maintain the best value for our advertisers is reaching every address in the Valley with our award-winning news coverage — yes, Today Magazine reaches every residence and every business in the Farmington Valley ... including the Valley's entire all-inclusive upper-income demographic. 



Ad Rates — Our print circulation is  more than double  other Valley mags ... our ad rates: about the same 

Covering the Heart of the Farmington Valley — Avon • Canton • Farmington • Granby • Simsbury 

Five Towns, One Aim Exceptional Community Journalism 

The Only True Valley Magazine  We Reach All of Granby ... Other Valley Mags Don't 



Today Magazine Online is our dedicated news site that can publish our unique news any day of the week, 24/7 — distinct from our monthly print-and-digital publication

• Discounted Rates — $50 or less per ad 

A Cost-Effective Way to Expand Your Reach Online
• Details below — see
ORDER AN AD section


TO REVIEW  When you advertise in Today Magazine, your message is mailed to all homes, all businesses, all condos, 
all apartments and all P.O. boxes 
in all five Valley towns — a robust circulation of 42,000-plus addresses

     Other Valley magazines are mailed only to a smaller subset of homes primarily in four Valley towns, a limited upper-income demographic. One has a circulation of just shy of 19,000 addresses, another is at about 12,000. 

     Today Magazine reaches not only the Valley's complete upper-income demographic but also every other business and residence in the Farmington Valley — from the highest-income household to the lowest. We believe all Valley residents are valuable, regardless of income. 

     Plus, Today Magazine reaches the far-flung online world with our digital edition each month. 

     Our goal is exceptional community journalism — and for community journalism to truly be community journalism, our award-winning magazine needs to reach everyone in the Valley. 


COVER STORY PACKAGE — Let's talk if your business wants to guarantee a cover story • Details below — in ORDER AN AD section


AD DEADLINE — Order an ad by the 1st of the month for the next month's issue. Space might be available after that — just ask us.
If you send a camera-ready ad — due by the 5th of the month.

+LOGO - TODAY - All Valley - circle - WE

AD RATES — see details below

ORDER AD — click on an ad below to place it in your shopping cart

10% discount: Nonprofit or Valley Chamber > code SPECIALBoth: 15% discount > SPECIAL501c3

Payment — After you place your order, we'll email you a secure credit card invoice.

• Ad Production + Design — The first step is to place your ad order and reserve space.

   Next, you can send a camera-ready ad or we'll produce your ad — just ask us about details.

• Digital-Exclusive Monthly Magazine: 75% cost reduction — if COVID shutdown or other factors interrupt print magazine