Covering the Heart of the Farmington Valley — Avon • Canton • Farmington • Granby • Simsbury — Award-Winning

Today Magazine Circulation: More Than Double Other Valley Mags

• Ad Rates in the Same Ballpark •

MONTHLY MAGAZINE > DIGITAL EDITIONS • June • May • Other Digital Editions


Historic Axe Factory, Canton + Collinsville
Historic Axe Factory, Canton + Collinsville

Hill-Stead Museum, Farmington
Hill-Stead Museum, Farmington

Avon Old Farms School
Avon Old Farms School

Historic Axe Factory, Canton + Collinsville
Historic Axe Factory, Canton + Collinsville


A print-and-digital monthly publication, Today Magazine covers the heart of Connecticut's Farmington Valley and we produce the only true Valley magazine, based on local media data, reaching all five core towns in the Valley. 


     Our full-color glossy magazine is mailed to every residence and every business in Avon, Canton, Farmington, Granby and Simsbury. We mail to all of Granby, but two other Valley mags don't — and they reach only a smaller subset of homes ... a limited upper-income demographic. 


     We also publish news and other content in Today Magazine Online 
our 24/7 news site. 


     An award-winning publication, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address 
in the 
Farmington Valley — 100% distribution with more than double the audience of other Valley mags.


     To be more specific, Today Magazine is mailed to all homes, all businesses, all condos, all apartments and all P.O. boxes — in all five Valley towns — for a robust print circulation of 42,000 addresses.


     The other Valley mags are mailed only to a smaller subset of homes in just four Valley towns. One has a circulation of just shy of 20,000 addresses, another is at only 12,000. 


     Plus, Today Magazine reaches the far-flung online world with our monthly digital edition, and ads are linked to advertiser websites. 


     We're aiming for community journalism at its best, and we believe that  community journalism needs to be accessible to everyone.


     Every Farmington Valley resident is valuable, regardless of income — and while conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, at Today Magazine we believe the best value for our advertisers is reaching the entire Valley with our award-winning news coverage. 



Members of a Valley-based Chamber of Commerce receive a 10% discount

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At Today Magazine, our goal is to inform and enhance the Farmington Valley community — recording the Valley's
underreported upside and giving advertisers a powerful platform for boosting their brand.


We want to be community-building, family-friendly and resident-centered.

     We focus not on the news, but on the people who make the news. 

     We also believe everyone has a story to tell, so we spotlight the residents who make these towns.

     Five towns, one aim — exceptional community journalism.

 BIO > Publisher + Editor-in-Chief


We’re confident that newsmakers and advertising sponsors alike will be glad to be associated with Today Magazine


     Our editor-in-chief has won five 
SPJ awards — including a first-place award in 2020 for his cover story on local volunteer fire departments.  


     This award-winning journalist is on a mission — to produce a quality monthly magazine that serves the Farmington Valley with distinction.


     Given our media experience and expertise, we expect excellence to flow through Today Magazine as surely as
the Farmington River flows through
the Valley — to the benefit of
our readers and advertising sponsors.


     Regular features in Today Magazine

     and Today Magazine Online include:


     • Cover Story — featuring people

        who are connected to the Valley

     • Accent on Educators

     • Business Beat

     • Calendar of Events — free posting 

     • Government Gurus

     • History Highlights

     • Honoring First Responders

     • Noteworthy Nonprofits 

     • Sports Report

     • Spotlight on the Arts

     • Valley Intel 


Today Magazine editor-in-chief Bruce Deckert has received
five SPJ awards in his career. His two SPJ writing awards in 2020 include a first-place honor for his cover story on local volunteer fire departments.

SPJ = Society of Professional Journalists 

     If the financial fallout of the COVID shutdown or other factors interrupt our print edition, we would publish a digital-exclusive magazine — but our goal is to publish a print edition every month

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