TODAY MAGAZINE — A TRUE FARMINGTON VALLEY MAGAZINE
Award-Winning — Avon • Canton • Farmington • Granby • Simsbury — Community News That Matters Nationwide
HEART OF THE VALLEY
Today Publishing covers the heart of the Farmington Valley via community news that matters nationwide — and we produce the only true Valley publication, based on local media data, reaching all five core towns in the Valley
Today Magazine, our monthly digital publication, reaches the far-flung online world and ads are linked to advertiser websites.
We also share news via Today Online — our news site that likewise reaches the online digital realm across the Valley, throughout Connecticut and around the world with our compelling news and cogent advertising.
When Today Publishing produces our glossy print-and-digital magazine, it is mailed to every residence and business in Avon, Canton, Farmington, Granby and Simsbury — a Special Print + Digital Edition is in the works, and having Today Magazine in print certainly benefits every advertiser who wants to reach the strategic Valley market.
Keep reading to learn why!
We mail to all of Granby, but two other Valley mags don't — and they reach only a smaller subset of homes ... a limited upper-income demographic.
When our award-winning publication is printed, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address in the Farmington Valley — 100% distribution with more than double the audience of other Valley mags ... at a far lower Cost Per 1000.
In order for local journalism to truly be community journalism, we believe a publication needs to be accessible to everyone in the community — makes sense, right?
Every Farmington Valley resident is valuable, regardless of income — and while conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, we believe the best value for our readers and advertisers is reaching the entire Valley with our unique take on community news.
AD SPECIAL — 10% DISCOUNT
CHAMBERS OF COMMERCE
Members of a Valley-based Chamber of Commerce receive a 10% discount on all advertising
At Today Magazine, our goal is to inform and enhance the Farmington Valley community — recording the Valley's underreported upside and giving advertisers a powerful platform for boosting their brand
We want to be community-building, family-friendly and resident-centered.
We focus not on the news, but on the people who make the news.
We also believe everyone has a story to tell, so we spotlight the residents who make these towns.
Five towns, one aim — exceptional community journalism.
BIO > Publisher + Editor-in-Chief
From our debut magazine in October 2018 through December 2020, we published both a print edition and a digital edition each month
Since January 2021, due to the financial fallout of the COVID pandemic and other factors, our print edition has been interrupted and we have published a digital-exclusive monthly magazine
We’re confident that newsmakers and advertising sponsors alike will be glad to be associated with Today Magazine
Our editor-in-chief has won numerous
SPJ awards — see details below. This award-winning journalist is on a mission: To produce a top-notch magazine that serves the Farmington Valley with distinction.
Given our media experience and expertise, we hope excellence will flow through Today Magazine as surely as the Farmington River flows through the Valley, to the benefit of our readers and advertising sponsors.
Regular features in Today Magazine
and Today Online include:
• Cover Story — featuring people
who are connected to the Valley
• Accent on Educators
• Business Beat
• Calendar of Events — free listing
• Government Gurus
• History Highlights
• Honoring First Responders
• Noteworthy Nonprofits
• Race and Equity in the Valley
• Sports Report
• Spotlight on the Arts
• Valley Intel
Today Magazine and Today Publishing have won 40 SPJ awards in four-plus years since our debut in October 2018
SPJ = Society of Professional Journalists
SPJ is an acclaimed U.S. media agency
2023 Award Story
2022 Award Story
2021 Award Story
Contributing writer Noelle Blake won Today's only first-place award in 2021
Editor-in-chief Bruce Deckert has won 25 SPJ awards — 23 with Today, including his first-place award in 2020 for a cover story on volunteer fire departments and the 9/11 connection
GOOD NEWS — an amazing TEAM EFFORT — we've won 40 SPJ awards in 5 years > BACKSTORY