TODAY MAGAZINE — A TRUE FARMINGTON VALLEY MAGAZINE
Covering the Heart of the Farmington Valley — Farmington • Avon • Canton • Simsbury • Granby — Award-Winning
Today Magazine Circulation > More Than Double Other Valley Mags
• Ad Rates About The Same •
DIGITAL EDITIONS • March • February • Other Digital Editions •
HEART OF THE VALLEY
A print-and-digital monthly publication, Today Magazine covers the heart of Connecticut's Farmington Valley — and we produce the only true Valley magazine, based on local media data, reaching all five core towns in the Valley.
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Our full-color glossy magazine is mailed to every residence and every business in Farmington, Avon, Canton, Simsbury and Granby. We mail to all of Granby, but two other Valley mags don't — and they reach only a smaller subset of homes ... a limited upper-income demographic.
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An award-winning publication, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address
in the Farmington Valley — 100% distribution with more than double the print circulation of other Valley mags.
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To be more specific, Today Magazine is mailed to all homes, all businesses, all condos, all apartments and all P.O. boxes — in all five Valley towns — for a robust circulation of 42,000 addresses.
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The other Valley mags are mailed only to a smaller subset of homes in just four Valley towns. One has a circulation of just shy of 20,000 addresses, another is at only 12,000.
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Plus, Today Magazine reaches the far-flung online world with our monthly digital edition, and ads are linked to advertiser websites. We also publish content in Today Magazine Online, our dedicated Internet-focused news vehicle.
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We're aiming for community journalism at its best, and we believe that community journalism needs to be accessible to everyone.
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Every Farmington Valley resident is valuable, regardless of income — and while conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, at Today Magazine we believe the best value for our advertisers is reaching the entire Valley with our award-winning news coverage.
• NEWS FROM TODAY MAGAZINE ONLINE •
AD SPECIAL — 10% DISCOUNT
CHAMBERS OF COMMERCE
Members of a Valley-based Chamber of Commerce receive a 10% discount




OUR VISION
At Today Magazine, our goal is to inform and enhance the Farmington Valley community — recording the Valley's
underreported upside and giving businesses a powerful platform for boosting their brand.
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We want to be community-building, family-friendly and resident-centered.
We focus not on the news, but on the people who make the news.
We also believe everyone has a story to tell, so we spotlight the residents who make these towns.
Five towns, one aim — exceptional community journalism.
QUALITY JOURNALISM
We’re confident that newsmakers and advertising sponsors alike will be glad to be associated with Today Magazine.
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Our editor-in-chief has won five
SPJ awards — including a first-place award in 2020 for his cover story on local volunteer fire departments.
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This award-winning journalist is on a mission — to produce a quality monthly magazine that serves the Farmington Valley with distinction.
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Given our media experience and expertise, we expect excellence to flow through Today Magazine as surely as
the Farmington River flows through
the Valley — to the benefit of our readers and advertising sponsors.
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Regular features in Today Magazine
and Today Magazine Online:
• Cover Story — featuring people
who are connected to the Valley
• Accent on Educators
• Business Beat
• Community Intel
• Government Gurus
• History Highlights
• Honoring First Responders
• Noteworthy Nonprofits
• Sports Report
• Spotlight on the Arts
• Calendar of Events
AWARD-WINNING JOURNALISM
Today Magazine editor-in-chief Bruce Deckert has received
five SPJ awards in his career. His two SPJ writing awards in 2020 include a first-place honor for his cover story on local volunteer fire departments.
SPJ = Society of Professional Journalists
If the financial fallout of the COVID shutdown or other factors interrupt our print edition, we would publish a digital-exclusive magazine — but our goal is to publish a print edition every month
