A print-and-digital monthly publication, Today Magazine covers the heart of Connecticut's Farmington Valley — and we produce the only true Valley magazine, based on local media data, reaching all five core towns in the Valley. 

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     Our full-color glossy magazine is mailed to every residence and every business in Avon, Canton, Farmington, Granby and Simsbury. We mail to all of Granby, but two other Valley mags don't — and they reach only a smaller subset of homes ... a limited upper-income demographic. 

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     We also publish news and other content in Today Online — our dedicated 24/7 news site. 

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     An award-winning publication, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address 
in the Farmington Valley — 100% distribution with more than double the audience of other Valley mags.

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     To be more specific, Today Magazine is mailed to all homes, all businesses, all condos, all apartments and all P.O. boxes — in all five Valley towns — for a robust print circulation of 42,000 addresses.

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     The other Valley mags are mailed only to a smaller subset of homes in just four Valley towns. One has a circulation of just shy of 20,000 addresses, another is at only 12,000. 

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     Plus, Today Magazine reaches the far-flung online world with our monthly digital edition, and ads are linked to advertiser websites. 

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     We're aiming for community journalism at its best, and we believe that  community journalism needs to be accessible to everyone.

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     Every Farmington Valley resident is valuable, regardless of income — and while inexplicable conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, at Today Magazine we believe the best value for our readers and advertisers is reaching the entire Valley with our award-winning news coverage. 

We’re confident that newsmakers and advertising sponsors alike will be glad to be associated with Today Magazine. 

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     Our editor-in-chief has won 11 
SPJ awards — including a first-place award in 2020 for his cover story on local volunteer fire departments.  

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     This award-winning journalist is on a mission — to produce a quality monthly magazine that serves the Farmington Valley with distinction.

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     Given our media experience and expertise, we hope and expect excellence will flow through Today Magazine as surely as the Farmington River flows through the Valley — to the benefit of our readers and advertising sponsors.

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     Regular features in Today Magazine

     and Today Online include:

   

     • Cover Story — featuring people

        who are connected to the Valley

     • Accent on Educators

     • Business Beat

     • Calendar of Events — free posting 

     • Government Gurus

     • History Highlights

     • Honoring First Responders

     • Noteworthy Nonprofits 

     • Race and Equity in the Valley 

     • Sports Report

     • Spotlight on the Arts

     • Valley Intel