TODAY MAGAZINE — A TRUE FARMINGTON VALLEY MAGAZINE
Covering the Heart of the Farmington Valley — Avon • Canton • Farmington • Granby • Simsbury — Award-Winning
Today Magazine Circulation: More Than Double Other Valley Mags
• Ad Rates in the Same Ballpark •
HEART OF THE VALLEY
Today Magazine and Today Publishing have won 12 SPJ awards since our debut in October 2018
Contributing writer Noelle Blake, an Avon High School student, won a first-place and second-place award in 2021 — and contributing photographer Wendy Rosenberg, a Canton resident, garnered a third-place award
Story — 9 more SPJ awards for Today
Editor-in-chief Bruce Deckert has received 11 SPJ honors — nine with Today Publishing, including
a first-place award in 2020 for
a cover story on volunteer
fire departments and the local 9/11 connection
SPJ = Society of Professional Journalists
SPJ is an acclaimed U.S. media agency
Today Magazine covers the heart of the Farmington Valley — and we produce the only true Valley magazine, based on local media data, reaching all five core towns in the Valley.
Our glossy print-and-digital magazine is mailed to every residence and business in Avon, Canton, Farmington, Granby and Simsbury. We mail to all of Granby, but two other Valley mags don't — and they reach only a smaller subset of homes ... a limited upper-income demographic.
Plus, Today Magazine reaches the far-flung online world with our monthly digital edition, and ads are linked to advertiser websites.
We also publish news and other content in Today Online — our dedicated 24/7 news site.
An award-winning publication, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address
in the Farmington Valley — 100% distribution with more than double the audience of other Valley mags.
To be more specific, Today Magazine is mailed to all homes, all businesses, all condos, all apartments and all P.O. boxes — in all five Valley towns — for a robust print circulation of 42,000 addresses.
The other Valley mags are mailed only to a smaller subset of homes in just four Valley towns. One has a circulation of less than 20,000 addresses, another is at about 12,000.
We're aiming for community journalism at its best, and we believe that community journalism needs to be accessible to everyone.
Every Farmington Valley resident is valuable, regardless of income — and while inexplicable conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, at Today Magazine we believe the best value for our readers and advertisers is reaching the entire Valley with our award-winning news coverage.
AD SPECIAL — 10% DISCOUNT
CHAMBERS OF COMMERCE
Members of a Valley-based Chamber of Commerce receive a 10% discount
At Today Magazine, our goal is to inform and enhance the Farmington Valley community — recording the Valley's
underreported upside and giving advertisers a powerful platform for boosting their brand.
We want to be community-building, family-friendly and resident-centered.
We focus not on the news, but on the people who make the news.
We also believe everyone has a story to tell, so we spotlight the residents who make these towns.
Five towns, one aim — exceptional community journalism.
BIO > Publisher + Editor-in-Chief
Since the financial fallout of the COVID shutdown and other factors have interrupted our monthly print edition, we are publishing
a digital-exclusive monthly magazine
We’re confident that newsmakers and advertising sponsors alike will be glad to be associated with Today Magazine.
Our editor-in-chief has won 11
SPJ awards — including a first-place award in 2020 for his cover story on local volunteer fire departments.
This award-winning journalist is on a mission — to produce a quality monthly magazine that serves the Farmington Valley with distinction.
Given our media experience and expertise, we hope and expect excellence will flow through Today Magazine as surely as the Farmington River flows through the Valley — to the benefit of our readers and advertising sponsors.
Regular features in Today Magazine
and Today Online include:
• Cover Story — featuring people
who are connected to the Valley
• Accent on Educators
• Business Beat
• Calendar of Events — free posting
• Government Gurus
• History Highlights
• Honoring First Responders
• Noteworthy Nonprofits
• Race and Equity in the Valley
• Sports Report
• Spotlight on the Arts
• Valley Intel