Covering the Heart of the Farmington Valley — Avon • Canton • Farmington • Granby • Simsbury — Award-Winning

Today Magazine Circulation: More Than Double Other Valley Mags

• Ad Rates in the Same Ballpark •

MONTHLY MAGAZINE > DIGITAL EDITIONS November • ​October​ • Other Digital Editions

24/7 NEWS SITE > TODAY ONLINE                               Valley Events > Today Calendar

Historic Axe Factory — Canton + Collinsville
Historic Axe Factory — Canton + Collinsville

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Hill-Stead Museum — Farmington
Hill-Stead Museum — Farmington

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Avon Old Farms School — Avon
Avon Old Farms School — Avon

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Historic Axe Factory — Canton + Collinsville
Historic Axe Factory — Canton + Collinsville

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Today Magazine and Today Publishing ​have won 12 SPJ awards since our debut in  October 2018 


Contributing writer Noelle Blake, an Avon High ​School student, won a first-place and second-place award in 2021 — and contributing photographer Wendy Rosenberg, a Canton resident, garnered a third-place award

Story — 9 more SPJ awards for Today


​E​ditor-in-chief Bruce Deckert has received​ ​11 SPJ honors​ — nine with Today Publishing,​ including​​ 
first-place award​ in 2020​ for ​
a cover story​​​ ​on​ ​volunteer
fire departments and the local 9/11 connection


SPJ = Society of Professional Journalists

SPJ is an acclaimed U.S. media agency

Today Magazine covers the heart of the Farmington Valley and we produce the only true Valley magazine, based on local media data, reaching all five core towns in the Valley. 


     Our glossy print-and-digital magazine is mailed to every residence and business in Avon, Canton, Farmington, Granby and Simsbury. We mail to all of Granby, but two other Valley mags don't — and they reach only a smaller subset of homes ... a limited upper-income demographic. 


     Plus, Today Magazine reaches the far-flung online world with our monthly digital edition, and ads are linked to advertiser websites. 


     We also publish news and other content in Today Online — our dedicated 24/7 news site. 


     An award-winning publication, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address 
in the 
Farmington Valley — 100% distribution with more than double the audience of other Valley mags.


     To be more specific, Today Magazine is mailed to all homes, all businesses, all condos, all apartments and all P.O. boxes — in all five Valley towns — for a robust print circulation of 42,000 addresses.


     The other Valley mags are mailed only to a smaller subset of homes in just four Valley towns. One has a circulation of less than 20,000 addresses, another is at about 12,000. 


     We're aiming for community journalism at its best, and we believe that  community journalism needs to be accessible to everyone.


     Every Farmington Valley resident is valuable, regardless of income — and while inexplicable conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, at Today Magazine we believe the best value for our readers and advertisers is reaching the entire Valley with our award-winning news coverage. 



Members of a Valley-based Chamber of Commerce receive a 10% discount

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At Today Magazine, our goal is to inform and enhance the Farmington Valley community — recording the Valley's
underreported upside and giving advertisers a powerful platform for boosting their brand.


We want to be community-building, family-friendly and resident-centered.

     We focus not on the news, but on the people who make the news. 

     We also believe everyone has a story to tell, so we spotlight the residents who make these towns.

     Five towns, one aim — exceptional community journalism.

 BIO > Publisher + Editor-in-Chief

Since the financial fallout of the COVID shutdown and other factors have interrupted our monthly print edition, we are publishing 
a digital-exclusive monthly magazine

+LOGO - TODAY - All Valley - circle - WE

We’re confident that newsmakers and advertising sponsors alike will be glad to be associated with Today Magazine


     Our editor-in-chief has won 11 
SPJ awards — including a first-place award in 2020 for his cover story on local volunteer fire departments.  


     This award-winning journalist is on a mission — to produce a quality monthly magazine that serves the Farmington Valley with distinction.


     Given our media experience and expertise, we hope and expect excellence will flow through Today Magazine as surely as the Farmington River flows through the Valley — to the benefit of our readers and advertising sponsors.


     Regular features in Today Magazine

     and Today Online include:


     • Cover Story — featuring people

        who are connected to the Valley

     • Accent on Educators

     • Business Beat

     • Calendar of Events — free posting 

     • Government Gurus

     • History Highlights

     • Honoring First Responders

     • Noteworthy Nonprofits 

     • Race and Equity in the Valley 

     • Sports Report

     • Spotlight on the Arts

     • Valley Intel