Covering the Heart of the Farmington Valley — Farmington • Avon • Canton • Simsbury • Granby — Award-Winning

Today Magazine Circulation > More Than Double Other Valley Mags

• Ad Rates About The Same •

DIGITAL EDITIONS MarchFebruaryOther Digital Editions


A print-and-digital monthly publication, Today Magazine covers the heart of Connecticut's Farmington Valley and we produce the only true Valley magazine, based on local media data, reaching all five core towns in the Valley. 


     Our full-color glossy magazine is mailed to every residence and every business in Farmington, Avon, Canton, Simsbury and Granby. We mail to all of Granby, but two other Valley mags don't — and they reach only a smaller subset of homes ... a limited upper-income demographic. 


     An award-winning publication, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address 
in the 
Farmington Valley — 100% distribution with more than double the print circulation of other Valley mags.


     To be more specific, Today Magazine is mailed to all homes, all businesses, all condos, all apartments and all P.O. boxes — in all five Valley towns — for a robust circulation of 42,000 addresses.


     The other Valley mags are mailed only to a smaller subset of homes in just four Valley towns. One has a circulation of just shy of 20,000 addresses, another is at only 12,000. 


     Plus, Today Magazine reaches the far-flung online world with our monthly digital edition, and ads are linked to advertiser websites. We also publish content in Today Magazine Online, our dedicated Internet-focused news vehicle. 


     We're aiming for community journalism at its best, and we believe that  community journalism needs to be accessible to everyone.


     Every Farmington Valley resident is valuable, regardless of income — and while conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, at Today Magazine we believe the best value for our advertisers is reaching the entire Valley with our award-winning news coverage. 




Members of a Valley-based Chamber of Commerce receive a 10% discount


At Today Magazine, our goal is to inform and enhance the Farmington Valley community — recording the Valley's
underreported upside and giving businesses a powerful platform for boosting their brand.


We want to be community-building, family-friendly and resident-centered.

     We focus not on the news, but on the people who make the news. 

     We also believe everyone has a story to tell, so we spotlight the residents who make these towns.

     Five towns, one aim — exceptional community journalism.


We’re confident that newsmakers and advertising sponsors alike will be glad to be associated with Today Magazine


     Our editor-in-chief has won five 
SPJ awards — including a first-place award in 2020 for his cover story on local volunteer fire departments.  


     This award-winning journalist is on a mission — to produce a quality monthly magazine that serves the Farmington Valley with distinction.


     Given our media experience and expertise, we expect excellence to flow through Today Magazine as surely as
the Farmington River flows through
the Valley — to the benefit of
our readers and advertising sponsors.


     Regular features in Today Magazine

     and Today Magazine Online:

     • Cover Story — featuring people

        who are connected to the Valley

     • Accent on Educators

     • Business Beat

     • Community Intel 

     • Government Gurus

     • History Highlights

     • Honoring First Responders

     • Noteworthy Nonprofits 

     • Sports Report

     • Spotlight on the Arts

     • Calendar of Events 


Today Magazine editor-in-chief Bruce Deckert has received
five SPJ awards in his career. His two SPJ writing awards in 2020 include a first-place honor for his cover story on local volunteer fire departments.

SPJ = Society of Professional Journalists 

     If the financial fallout of the COVID shutdown or other factors interrupt our print edition, we would publish a digital-exclusive magazine — but our goal is to publish a print edition every month

Today Magazine • 860-988-1910 • — P.O. Box 393, West Simsbury, Connecticut 06092 — © 2018-2021