TODAY Magazine CT • Ad Rates • Advertising Guide
Updated: 1 day ago
• Today Magazine CT – Advertising Guide
• Today Magazine Online – Ad Intel • Ad Rates
• Community News That Matters Nationwide
• Recording Connecticut's Underreported Upside • Award-Winning
• Covering the Heart of the Farmington Valley and Beyond
• Accolade Advantage – Award-Winning Brand
When you spend your hard-earned advertising budget, do you want your organization's brand to be associated with mediocre journalism or quality journalism? A related question: Is it better for your business — and your community — to invest in a run-of-the-mill media outlet or an excellent media outlet?
The Society of Professional Journalists has recognized Today Magazine as the best magazine in Connecticut the past three years — in the 2024 and 2025 SPJ contests, Today won twice as many awards as other magazine brands in the state
• 2026 Award Story – Today tops CT mags via 3-year award tally
• 2025 Award Story – Today tops CT mags again in SPJ awards
• 2024 Award Story – Today wins most SPJ awards among CT magazines
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AD Rates – TODAY Magazine Online
• Small Per-Story Ad – $100 per story • Sample
– This per-story ad stays permanently connected to a Today Magazine digital news story — for the lifetime of the internet
• Small Monthly Ad – $750 per month
– all-inclusive – this monthly ad appears in all Today news stories
– monthly special offer – $400
• Medium Per-Story Ad – $200 per story • Sample
– This per-story ad stays permanently connected to a Today Magazine digital news story — for the lifetime of the internet
• Medium Monthly Ad – $1500 per month
– all-inclusive – this monthly ad appears in all Today news stories
– monthly special offer – $800
• Large Ad – $300 per story • Sample
– This per-story ad stays permanently connected to a Today Magazine digital news story — for the lifetime of the internet
– Large Ads are available exclusively as a per-story campaign – for our monthly ad campaign, the Today Magazine news template can accommodate a Small Ad and Medium Ad, but not a Large Ad
• Today Calendar Ad – Today Magazine Calendar
– Small Ad – $200 – 50% bundle discount – $100
– Medium Ad – $400 – 50% bundle discount – $200
– Large Ad – $600 – 50% bundle discount – $300
• This discount applies to advertisers with one or more of the above ads
• Permanent Marketing Presence
• Per-story advertisements on the Today Magazine Online platform stay connected to our news content permanently, embedded prominently within a single story — for the lifetime of the internet — many other types of digital advertising disappear after a brief contracted time frame
• Monthly advertisements appear in all Today Magazine Online news stories for the duration of the monthly agreement — yes, in every story we've published on this platform since 2019 — on a desktop computer, the monthly ad is prominently displayed on the right or left side of the digital news story — on a mobile phone, the monthly ad appears at the conclusion of the story
• Easy Access to Your Key Info
Ads are permanently linked to the advertiser's website or another webpage
• Avoid Ad Annoyance
When you click on a link to read a story, how often are you distracted and derailed by an annoying advertisement, whether an unwanted pop-up or uninvited video? A further question: Does this annoyance endear you to advertisers and incline you to be interested in their goods and services — or the opposite?
Ads on the Today Magazine platform are solid and enduring and clearly visible — without being an audio nuisance or a video inconvenience
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• Premium Placement – Top Ad Spot
• $50 per ad – single story
• $250 per ad – monthly – special offer – $130
This rate for Premium Placement guarantees that your advertisement is the first ad in a Today Magazine Online news story — aka the Top Ad Spot — otherwise, placement of ads is at the publisher's discretion: our single-story protocol is to rotate ads to the top spot as equitably as possible
• limited spots: first-come, first-served
• Featured E-Blast Ad – $50 per ad
This rate for a Featured E-Blast Ad guarantees that your advertisement is highlighted in the news email sent to our distribution list
• limited spots: first-come, first-served
• Nonprofit Discount – 10%
• Frequency Discount – 5-Story Ad Campaign – 10%
Receive a 10% discount for per-story ad campaigns in five or more consecutive Today Magazine Online stories
• Ad Production – $50 per ad
Today Publishing can produce your advertisement as follows — email a JPEG of your logo or another desired image, plus your organization's contact info and slogan if applicable — to avoid this one-time Ad Production fee, send a camera-ready ad: see Ad Specs below
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• Sponsored Content – $500 per Today story
• Leverage our award-winning Today Magazine CT brand
• Components of Sponsored Content articles — 750 words and 2-3 photos in a Today Magazine story template • pending publisher approval of story
• Sponsored Content – Editing Services – $250 per Today story
Editing and proofreading of your chosen sponsored story provided by Today Publishing editor-in-chief Bruce Deckert — multi-award-winning journalist with three-plus decades as a professional editor and writer
• Page View Metrics — page-view metrics (aka page-view stats) for Today Magazine Online stories are visible at the bottom of each story template
• Ad Specs — the following camera-ready ad specs (aka ad sizes) are based on a print-and-digital magazine template measuring 8.5 inches by 11 inches — email a camera-ready JPEG:
• Small Ad — 3.65" wide x 2.4" high
• Medium Ad — 3.65" wide x 4.9" high
• Large Ad — 7.5" wide x 4.9" high
• Ad Spec Caveat — since Today Magazine Online is a digital news platform, the actual size of your advertisement will of course vary depending on your digital access — whether via a desktop computer, tablet, smartphone or another device
• Thank You — a hearty thank-you to every advertising sponsor who has
seen the value of investing in and partnering with Today Publishing
• Contact – publisher Bruce William Deckert
• landline: 860-988-1910 – email: advertise@todaypublishing.net
SEO: Ad Rates Advertising Guide
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SEO: Ad Rates Advertising Guide
TODAY Publishing • Today Magazine CT
• Today Magazine Online • Today Magazine – Award-Winning
• Today Publishing produces Today Magazine Online and Today Magazine
• 5 Farmington Valley Towns: 1 Aim — Exceptional Community Journalism
• Avon • Canton • Farmington • Granby • Simsbury • Connecticut • USA
SEO: Ad Rates Advertising Guide
• Today Magazine — our monthly publication — is currently on sabbatical
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