HEART OF THE VALLEY 

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Today Publishing covers the heart of the Farmington Valley via community news that matters nationwide — and we produce a true Valley publication, based on local media data, covering the five core Valley towns 

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     Today Magazine, our monthly digital publication, reaches the far-flung online world and ads are linked to advertiser websites. 

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     We also share news via Today Online — our news site that likewise reaches the online digital realm across the Valley, throughout Connecticut and around the world with our compelling news and cogent advertising. 

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     When Today Publishing produces our glossy print-and-digital magazine, it is mailed to every residence and business in Avon, Canton, Farmington, Granby and Simsbury — a Special Print + Digital Edition is in the works, and having Today Magazine in print certainly benefits every advertiser who wants to reach the strategic Valley market. 

     Keep reading to learn why!

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     We mail to all of Granby, but two other Valley mags traditionally haven't done so — and they reach only a smaller subset of homes ... a limited upper-income demographic. 

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     When our award-winning publication is printed, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address in the Farmington Valley — 100% distribution with more than double the audience of other Valley mags ... at a far lower Cost Per 1000. 

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     In order for local journalism to truly be community journalism, we believe ​a publication needs to be accessible to everyone in the community — makes sense, right?

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     Every Farmington Valley resident is valuable, regardless of income — and while conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, we believe the best value for our readers and advertisers is reaching the entire Valley with our unique take on community news.