TODAY MAGAZINE — A TRUE FARMINGTON VALLEY MAGAZINE

Covering the Heart of the Farmington Valley — Farmington • Avon • Canton • Simsbury • Granby — Award-Winning

Today Magazine Circulation > More Than Double Other Valley Mags

• Ad Rates About The Same •

HEART OF THE VALLEY

A print-and-digital monthly publication, Today Magazine covers the heart of Connecticut's Farmington Valley and we produce the only true Valley magazine, based on local media data, reaching all five core towns in the Valley. 

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     Our full-color glossy magazine is mailed to every residence and every business in Farmington, Avon, Canton, Simsbury and Granby. We mail to all of Granby, but two other Valley mags don't — and they reach only a smaller subset of homes ... a limited upper-income demographic. 

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     An award-winning publication, Today Magazine reaches not only the entire upper-income demographic of the Valley's five strategic core towns but also every other residential and business address 
in the 
Farmington Valley — 100% distribution with more than double the print circulation of other Valley mags.

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     To be more specific, Today Magazine is mailed to all homes, all businesses, all condos, all apartments and all P.O. boxes — in all five Valley towns — for a robust circulation of 42,000 addresses.

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     The other Valley mags are mailed only to a smaller subset of homes in just four Valley towns. One has a circulation of just shy of 20,000 addresses, another is at only 12,000. 

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     Plus, Today Magazine reaches the far-flung online world with our monthly digital edition, and ads are linked to advertiser websites. We also publish content in Today Magazine Online, our Internet-only news vehicle. 

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     We're aiming for community journalism at its best, and we believe that  community journalism needs to be accessible to everyone.

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     Every Farmington Valley resident is valuable, regardless of income — and while conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, at Today Magazine we believe the best value for our advertisers is reaching the entire Valley with our award-winning news coverage. 

• NEWS FROM TODAY MAGAZINE ONLINE

DIGITAL EDITIONS: July • August

Other Digital Editions

AD SPECIAL — 10% DISCOUNT

CHAMBERS OF COMMERCE

Members of a Valley-based Chamber of Commerce receive a 10% discount

OUR VISION

At Today Magazine, our goal is to inform and enhance the Farmington Valley community — recording the Valley's
underreported upside and giving businesses a powerful platform.

     We want to be community-building, family-friendly and resident-centered.

     We focus not on the news, but on the people who make the news. 

     We also believe everyone has a story to tell, so we spotlight the residents who make these towns.

     Five towns, one aim — exceptional community journalism.

QUALITY JOURNALISM

We’re confident that newsmakers and advertising sponsors alike will be glad to be associated with Today Magazine

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     Our editor-in-chief has won five 
SPJ awards — including a first-place award in 2020 for his cover story on local volunteer fire departments.  

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     This award-winning journalist is on a mission — to produce a quality monthly magazine that serves the Farmington Valley with distinction.

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     Given our media experience and expertise, we expect excellence to flow through Today Magazine as surely as
the Farmington River flows through
the Valley — to the benefit of
our readers and advertising sponsors.

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     Some of our regular features:

     • Cover Story — featuring people

        who live and/or work locally

     • Accent on Educators

     • Business Beat

     • Community Intel 

     • Government Gurus

     • Highlights of Town History

     • Honoring First Responders

     • Noteworthy Nonprofits 

     • Sports Report

     • Spotlight on the Arts

     • Calendar of Events 

AWARD-WINNING JOURNALISM

Today Magazine editor-in-chief Bruce Deckert has received
five SPJ awards in his career. His two SPJ writing awards in 2020 include a first-place honor for his cover story on local volunteer fire departments.

SPJ = Society of Professional Journalists 

© 2018-2020 by BWD Publishing LLC — doing business as (DBA) Today Publishing, West Simsbury, Connecticut

Avon Old Farms School