TODAY MAGAZINE — THE ONLY TRUE FARMINGTON VALLEY MAGAZINE
Based On Local Media Data — You Can Confirm For Yourself, Of Course
Covering the Heart of the Farmington Valley — Farmington • Avon • Canton • Simsbury • Granby — Award-Winning
TODAY MAGAZINE • Print Circulation — 42,000
Two Other Valley Magazines • Print Circulation — less than 20,000
HEART OF THE VALLEY
A print-and-digital monthly publication, Today Magazine covers the heart of Connecticut's Farmington Valley — and we produce the only true Valley magazine, based on local media data, reaching all five core towns in the Valley.
Our full-color glossy magazine is mailed to every residence and business in Farmington, Avon, Canton, Simsbury and Granby. Two other Valley mags don't mail to Granby, but we do — and they reach only a smaller subset of homes ... a limited upper-income demographic.
An award-winning publication, Today Magazine reaches the entire upper-income demographic of the Valley's five strategic core towns — plus every other residence and business in the Farmington Valley.
To be more specific, Today Magazine is mailed to all homes, all businesses, all condos, all apartments and all P.O. boxes — in all five Valley towns — for a robust circulation of 42,000 addresses.
The other Valley magazines are mailed only to a smaller subset of homes in just four Valley towns. One has a circulation of just shy of 20,000 addresses ... another
is at only 12,000.
Meanwhile, Today Magazine reaches the far-flung online world with our monthly digital edition, and ads are linked to advertiser websites. We also publish content in Today Magazine Online, our Internet-only news vehicle.
We're aiming for community journalism at its best, and we believe that community journalism needs to be accessible to everyone.
Every Farmington Valley resident is valuable, regardless of income — and while conventional wisdom says it's beneficial for advertisers to reach only an upper-income audience, at Today Magazine we believe the best value for our advertisers is reaching the entire Valley with our award-winning news coverage.
• NEWS FROM TODAY MAGAZINE ONLINE •
AD SPECIAL — 10% DISCOUNT
CHAMBERS OF COMMERCE
Members of a Valley-based Chamber of Commerce receive a 10% discount
At Today Magazine, our goal is to inform and enhance the Farmington Valley community — recording the Valley's
underreported upside and giving businesses a powerful platform.
We want to be community-building, family-friendly and resident-centered.
We focus not on the news, but on the people who make the news.
We also believe everyone has a story to tell, so we spotlight the residents who make these towns.
Five towns, one aim — exceptional community journalism.
We’re confident that advertising sponsors and newsmakers alike will be glad to be associated with Today Magazine.
Our editor-in-chief has won five
SPJ awards — including a first-place award in 2020 for his cover story on local volunteer fire departments.
This award-winning journalist is on a mission — to produce a quality monthly magazine that serves the Farmington Valley with distinction.
Given our media experience and expertise, we expect excellence to flow through Today Magazine as surely as
the Farmington River flows through
the Valley — to the benefit of our readers and advertising sponsors.
Some of our regular features:
• Cover Story — featuring people
who live and/or work locally
• Accent on Educators
• Business Beat
• Community Intel
• Government Gurus
• Highlights of Town History
• Honoring First Responders
• Noteworthy Nonprofits
• Sports Report
• Spotlight on the Arts
• Calendar of Events
Today Magazine editor-in-chief Bruce Deckert has received
five SPJ awards in his career. His two SPJ writing awards in 2020 include a first-place honor for his cover story on local volunteer fire departments.
SPJ = Society of Professional Journalists